Increasing Website Activity
through Email Signatures
Making sure your website has a
steady amount of activity is one of the most
important aspects to maintaining a successful
website. Increasing website activity is one of
the easiest ways you can make your site more
popular as well as help your business if it is
ran over your site.
By using specific tools, such as
email signatures, you can passively increase
your website’s activity with no extra effort
required. Even if you have been using email for
years, you may not be aware that you can add
signatures to your emails.
Email signatures consist of a
few lines of text that are automatically added
to the bottom of each email you send. You can
usually create these signatures using a
“preferences” tab on the email program you most
often use. After you create an email signature,
each time you send an email, your email program
will automatically add whatever you saved as
your signature to the bottom of the email,
without you needing to do anything.
Before you can enjoy the
increase in website activity through email
signatures, you will need to create an
appropriate signature. To do this, you should
consider two things.
First, consider how much space
your email program allows you for your
signature. This will be important, as you may
need to condense your content to fit the program
you use.
Secondly, and most importantly,
you need to think about what you want to say
with your signature. If you are running a
business it is probably best to use your name,
the business name, address, phone number, and
website address. This is a very professional and
passive way to promote your website. If you have
a more casual website, you may want to include
your name, the website link, and a nice quote or
two that you find inspiring, entertaining, or
relevant to your website. Think about the
overall feel of your website and try to keep
your signature in the same tone of writing.
There are a few “rules” in
creating an email signature to help website
activity. The first rule is to keep your
signature limited to four lines or less. If you
create long signatures, it is likely the reader
will completely tune out and not remember
anything in your signature.
There is also that possibility
that they will not even read it because it
“looks too long”. This can occur frequently.
Keep in mind that most people use email because
it is easy to use as well as fast. Therefore,
they will not be prompted to read areas of email
that are long because they will feel they take
up too much time. Another rule is to make sure
your email signature is appropriate for all
ages, genders, and ethnicities. The last thing
you want to do is offend someone with your
signature because this will not attract website
activity, but deter it.
After you successfully create
your signature, be sure to save it in your email
program so that it is added each time you email
someone. You may have to “check” a specific box
in your “preferences” to get to this point. You
can check to make sure it is working correctly
by sending yourself an email.
Your signature should show up
exactly how others will view it on the email.
After everything is working properly, all you
need to do is send emails like normal. The more
emails you send, the more often your website
link will be viewed. When you send emails that
are forwarded by the recipient, your signature
will be viewed even more than expected. The
chain of email is a complicated one with many
viewers, so you will likely get viewers that you
don’t expect, which is great for your website.
The more the link is viewed, the more traffic
you will have on your website.
Increasing website traffic
through email signatures is one of the most
effortless and passive ways of advertising. You
will probably even forget that you are
advertising because you don’t need to do
anything to do so after the initial setup phase.
Email signatures are a great tool that cost
nothing and can deliver results. Those who don’t
use them are often those that have no idea how
to use them. By learning to set up your own
email signature you can immediately begin seeing
an increase in traffic to your website.