Are You Using This
Internet Marketing Secret?
If you are trying to sell a
product or service on the Internet, then you are
probably doing so through an affiliate program.
You signed up as an affiliate (usually for free)
and they gave you an affiliate ID (user name or
number).
They may have even given you
a basic marketing package which includes text
ads, banner ads, and solo ads with a link to
your affiliate sales page. All you have to do is
use these tools to get traffic to your affiliate
sales page.
Well that sounds pretty easy,
doesn't it? This process actually works too,
except that your probability of converting your
traffic into sales is very, very, very low. In
other words, you may have to have thousands of
people to visit your affiliate sales page before
you ever see your first sell. Now those aren't
very good odds, are they?
Unfortunately, that is what
most people do. They spend a lot of time,
effort, and money getting all of those people to
that affiliate sales page and then they finally
make a sale and earn a referral fee or
commission.
But wait, it can get even
worse. Let's say that you made one sale and
earned a $10 commission. That's great, right?
Well not really, because in the terms and
conditions of your affiliate program, you don't
actually get paid until you have accumulated at
least $20 of commissions. So get back to it and
get another sale and finally get paid. Good
grief!
Don't quit! Internet
marketing is a great way to make extra money,
but you have to know some of the secrets. Here's
one. "Don't advertise your affiliate program
directly." You must use a four step process.
Four Step Process
1. First, you must provide
something of value. The easiest valuable thing
that you can give away is information. An
informative email course, special report, or
ebook are all great ways to give away free
information.
2. This step goes along with
the initial step above. Don't give away your
free information until you get an email address.
You must capture the name and email address of
your prospective sale in order to be able to
implement the next step.
3. If the information that
you are providing is good and helps people, then
you will earn some trust. If someone gives you
some information that saves you time, money, or
effort; then you are going to closely read
anything that they send you - as long as the
information is still valuable.
This is why it is so
important that you get that name and email
address before you start giving away your
information. Now you can keep the information
flowing through an occasional email to your
prospect.
4. Finally, if you have been
providing valuable information and earning trust
from people, it is much more likely that they
will buy something that you recommend. This is
especially true if you can convince them that
what you are recommending will help them and
that it is worth their money.
The easiest way to do this is
to recommend something that you have actually
purchased and use yourself. Just tell them how
it helped you and why you think that it was
worth what you paid for it!