"WEBMARKETING
TIPS"
12 Tips to Analyze
Your Website
So your website is getting visitors, but not
enough are buying. A common online problem,
unfortunately. Here are twelve common faults
found with websites that don't sell. If you
answer no to any of them, you need to take
action.
1) Does your text
focus on emphasizing the benefits and the
results the customer will get from purchasing
and using it?
Sales copy needs to be focused on the benefits
to the end user, not on the features of the
product. List the features, and then translate
them into benefits the customer will get. Move
away from "our Widget does this, this and
this.." to "You will soon be doing this .."
2) Does your website
convey enough strong benefits?
Brainstorm to come up with a list of benefits.
Rank them in order of importance. Then mention
them in order throughout the text, best first .
Summarizing them with bullet points too also
works great.
3) Does you text
stimulate the emotions?
People buy with the heart not the head - so try
and stimulate emotions - use words to paint a
picture of life after they've bought your
product " Imagine the freedom of no more back
pain." or " ..money worries could soon be a
thing of the past, and you could soon be taking
those exotic vacations".
4) Does the headline
grab and draw you in?
You've got to try to stop them dead in their
tracks with the headline. Use the best benefit
of your product, and create interest so they
read on. Make it hard hitting, but not
unbelievable.
5) Do you have a
call to action?
People put off decisions, even if they're 90%
sold on your product, they may still decide to
"sleep on it". Don't let them have time to
forget - give them an incentive to purchase now
- discounts, bonuses etc.
6) Does your website
load and function ok?
Slow load times may cause people to get
impatient and go elsewhere, even though it
registers a visit. Do all links work, and more
importantly, have you tested your order page by
running dummy orders?
7) Do you have any
testimonials from satisfied customers?
Testimonials are everywhere online, and people
expect them as a matter of course. Ask those who
have purchased what they thought -email them a
simple customer satisfaction survey, offer a
freebie for replying and use the best comments.
If your product is free, try a testimonial swap
with a seller of a complementary (but not
directly competing) product -offer to review his
product if he reviews yours.
8) Do you take a
credit cards?
I
shouldn't really have to ask this now should I?
It's a plain fact that you are going to lose a
huge amount of customers if you don't accept
them.
9) Are you
absolutely sure there's a market for it?
Does anyone else sell anything similar -if so,
there should be a market for it. If it's a
highly unique product, did you do a survey or
market research to see if anyone wanted to buy
it? If not, canvass opinion from forums and
newsgroups.
10) Is your website easy on the eye?
Strong colors can make text difficult to read
-it doesn't matter how good your offer is, if
someone gets a headache looking at the screen
there going to give up.
11) Do you offer a
guarantee?
Most people are wary of getting "scammed"
online, so remove those doubts - offer a
guarantee. Make it as unconditional as you can.
12) Can you compete
with your competitors?
Do you have any big competitors who are just
cornering the market and "blowing you away"?
Are customers just visiting your site to
"comparison shop" and returning to your
competitor to buy. If this is a possibility,
try to devise a unique selling point (USP) which
differentiates your product from others -
perhaps you can compete on quality, benefits, or
price. Emphasize the differences and advantages
of your product. Research your market and
familiarize yourself with what else is on offer.
Then carve out a niche for your product.
Once you can honestly answer "yes" to all the
above questions, it's just a matter of constant
fine-tuning until you get a decent level of
sales. You're never going to sell to everyone
who visits your site, but you can do lots to
increase the odds in your favor.
SK Kor
Internet Marketing Consultant
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