The Basics of Asking for a Reciprocal Link
Asking for a Reciprocal Link is Standard
Practice On the Internet
Asking another webmaster for a reciprocal link
is standard
practice on the Internet. Webmasters have been
asking other
webmasters for reciprocal links since the
beginnings of the
Internet. The very nature of the web is linking
websites to
one another. It is of even higher importance,
now that AltaVista
and others have changed their ranking
algorithms.
If a webmaster considers your email spam, then
he can report you.
If your emails are unique, without commercials,
and are
personalized with unique personal information
about the webmaster's
web site that you are emailing, then it would be
hard to call your
email spam.
All webmasters must be responsible in their
asking for reciprocal
links. This includes following simple rules and
guidelines in
choosing web sites to include in your link
directory.
Organizing a Tightly-Themed Vertical Link
Directory
Tightly-Themed Link Directories get high ratings
from search
engine robots, but only if they are true
resources of organized
knowledge. Search engines are getting very smart
in their query
result rankings. They include all kinds of
advanced calculations
pertaining to how the links point to you and
away from you. They
can include keywords in their algorithms, and
now they know how
tightly linked your Themes or subjects are.
Don't try to fool
them into better positioning by including a lot
of web sites that
are outside your web site's real Themes in your
Link Directory.
Your Link Directory's Themes must match the
Themes of your
web site. You must not let your zeal to email,
and perhaps get
a reciprocal link overpower your need to create
a true web
resource. You don't want to create a directory
that includes
all the knowledge of mankind and also sounds
like a soft drink.
You should be happy with organizing a tightly
Themed Vertical
Link Directory. Be the best in your area,
linking only sites
that relate to you.
A smaller, tightly-themed Link Directory will
grow much faster
than a diluted, loosely-themed, large bulky one.
Your web site's
traffic will quickly increase, not only with
visitors from your
Reciprocal Link partners but will also increase
from Search
Engine visitors, once their robots quickly find
your Link
Directory pages through your Link Partners!
Email General Guidelines
If you are including web sites in your Link
Directory just
because you want to send an email and possibly
get a link, then
you are spamming in mind and spirit. The
webmaster who receives
this kind of email is not a happy camper. He or
she is proud of
his achievements in creating traffic to his site
over the last
few years, perhaps millions of hits every month,
only to receive
an email asking him to link to a web site that
in no way can
remotely match his web site or be useful for his
visitors. This
is spam. Remember the phrase reciprocal links?
Please change it
to Reciprocal Themed Links. This is important !
DO NOT commercialize your email in any way.
It shouldn't look like spam or people will think
it is. Do not
include ANY links in your email signature area
except links to
your web site. Keep it short and to the point.
Ask for a
reciprocal link and that's it.
This message should only be a few lines, and not
a long
narrative with rules and guidelines. Save that
for your
information on your link directory. Use a unique
email
reciprocal link message.
It is possible for webmasters to receive the
same basic message
from another webmaster. Each reciprocal link
request MUST look
different by being fresh and original.
Do not use Let's Trade Links as your subject.
Let's trade
Links is probably the most used email subject
line on the
Internet today, as there are thousands of
webmasters using
this phrase. If you keep this subject line, then
you are sending
the same one as everyone else. It will not be
accepted or worse,
it will look like spam.
Personalize every email message
Include a personal comment in the email message
to each of
your selected email addresses. You could include
something
like: "I really like the animations you had on
your home
page.", ".. and loved your background image" or
"I loved
the content on ...... page". This personal
comment should
prove beyond any shadow of a doubt that you
personally
visited their web site.
Use logic when selecting those to receive an
email.
Before you can send a reciprocal link request,
you need to
explore their web site to decide if you want to
include them
in your link directory. You need to also use
some thought in
who you send a message to. A super large web
site will probably
not trade links with you in the beginning,
perhaps you should
save those for later. If you cannot find a links
page, they
are not going to trade links either. Think
before sending
email.
SK Kor
Internet Marketing Consultant
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