Three Reasons Why a Good
Looking Website will Increase Traffic
If you really want to increase
traffic on your website, you may want to step
back and take a look at the site from a
visitor’s point of view. A good looking website
increases its traffic naturally because those
who visit it will likely come back and tell
their friends about it as well.
The presentation of your website says a lot
about your business. If you want to have a
highly successful web business then it is
necessary to have a nice website.
With more than half of the world
logging in web time each week, it is important
for today’s businesses to maintain interesting
and effective websites that pertain to their
businesses.
If you are interested in
learning why a good looking website is important
when trying to increase traffic, take a look at
these three reasons.
Professionalism
The first view of your website
by a visitor says a lot about your business as a
whole. If your website looks cheap and
self-made, then it is likely the visitor will
not think your business operates in a
professional manner.
When it comes to dealing with
customers on the web, you certainly want to look
professional on all levels. If you are an online
retailer, you want customers to feel comfortable
ordering from you. If they do not think your
website looks professional, they may not feel
comfortable doing so. It is not necessary to
have your website professionally created in
order to appear professional.
All you need to do is play
around with different approaches to see which
templates work best for your business. The more
you read and learn about website creation, the
better your site will look. Educating yourself
on the issue of website development is important
when you are trying to do it on your own. If you
find yourself overwhelmed, then you can always
turn to a professional for the creation of your
site.
Therefore, to maintain a high
level of professionalism, you need to have a
good looking website. In turn, but creating the
professional atmosphere, the consumers will
likely return and bring their friends as well.
Entertaining
Not only should your website
look professional, but it should also have an
entertaining value. Entertainment is something
that will draw visitors into your site in a
deeper way. If they see an interesting link,
they will likely examine your site in more
detail. By offering things like contests and
free giveaways, you can easily draw in more
traffic.
If your site is boring however,
it is unlikely you will be able to keep anyone
there for more than two seconds. Offering games
to play on your site that may pertain to your
business, you can keep the traffic flowing. You
can even offer links to other exciting and
informative websites, in order to act as an
“in-between” for the fun. Anyone would rather
visit a fun and entertaining site than a boring
and plain website. If you offer enough
excitement it is likely the regular visitors
will advertise your site to everyone they know!
Easy On the Eyes
A good looking website will also
increase traffic if it is easy on the eyes. In
addition to being professional and fun, your
website should be easy on the eyes. This
essentially means that it should be attractive
as well as easy to function within. Choose
colors and an arrangement that will appeal to a
wide variety of people. Using really bold colors
will possibly hurt the eyes of viewers if they
look at them for extended periods of time.
You can always add splashes of
colors in graphics and borders, but it is best
to keep text in dark colors. Create an
interesting layout, but not one that is so
unique that it is difficult to use. If your
website is easy to look at and visitors can
navigate easily around it, they will want to
come back.
If you focus on these three
reasons to create a good looking website, your
traffic will surely increase. Having a website
that looks professional, entertaining, and is
easy on the eyes is the key to inviting and
maintaining web traffic for your website. So, if
you are creating your site now, or if you want
to overhaul your existing site, keep these three
tips in mind to get the most traffic to your
site as possible.