In this issue, we are going to learn How search engines see websites. Subsequently, we’ll take a look at popularity in SEO….. Considering the role of relevancy in SEO At Google, search engineers talk about “80-20” problems. They are describing situations where the last 20 percent of the problem is 80percent of the...
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Have you ever been surfing the Internet only to come across a super bright blazing page (maybe in yellow?) surrounded with blinking red letters and wished you had your sunglasses handy? How about a page where colors seem to fade into each other making text impossible to read? If you have answered “yes” to either of these...
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You certainly know by now that the term “viral marketing” is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of “word-of-mouth.” Viral marketing, the concept of making each...
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It’s that time of year when I take my annual look at the top 10 trends in small business. One thing I am happy to report is that, unlike the last two years, the state of the economy does not dominate the list. Indeed, while the economy does make an appearance, it does not top the charts as it did in 2009 and 2010. No,...
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OK, here we are at the start of 2011, and based on the Top 5 Trends this year, it is a year that looks to be substantially better for small business than the past two. Top 5 Trends 5. The rise of the mob discount: No, it is not just Groupon that I am talking about, but Groupon is a good place to start. Groupon (or Group Coupon)...
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Did you know that there is a psychology to designing a web site? Most marketing executives and web designers do not realize this. As a result, there are thousands of poorly designed web sites floating around in cyberspace at this very moment! Understanding this psychology could make or break an online business. An e-business web...
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