Advertising your Email Newsletter
Spreading your News!
Newsletters are great tools to market your services or products, but at the same time you have advertise your newsletter too. You can’t publish one without readers! Advertising is an integral part of developing your mailing list and your ezine.
Before you begin advertising, you need to plan it carefully. You will want to determine several things about your ezine including:
• What is the purpose of your ezine?
• How much can you spend?
• What product will you be advertising?
• Will your ezine have a theme?
• What type of information will you provide in it?
• How often will you send it out?
These are the main aspects you need to consider before you launch your newsletter.
Timeframe of Advertising Campaign
The first thing you need to figure out is how much time you need to give your campaign. It is always a good idea to have a beginning and end date for your advertising campaign. This is because you will be able to use your timeframe to track the performance as well as how much you are spending on advertising. At the end of the campaign, if things are successful, you will have a roadmap to follow for your next campaign.
Budget
Setting up your campaign budget may sound easy, but there are often little expenses that pop-up that you may not be prepared for. You may have a specific amount of funds in mind to spend, but if you use up all of your funds to get started, you may find yourself needing more money in the long run. There are various ways to advertise online and they all have their associated costs in one form or another, whether it is time or cash.
For example, you may run a series of 5 campaigns or a series of 50 campaigns. The key is to know how to spend your money and where. Some campaigns are going to be more expensive than others, which may even be free. This means that you may have to spend more on one campaign than another, which means that splitting your budget between your campaigns equally is not always an option. This is especially true because you do not know which one should have priority in terms of your budget yet and which one will return more results.
A successful campaign must be formed out of the right ingredients. This is the hardest part. It’s easy to set-up an advertising campaign, but it’s difficult to determine all of the best aspects of it. This is something that you can only do with time and with experimentation. Because of this, it’s wise not to spend all of your funds at once. Start with a few affordable campaigns and build on the ones that are showing the best results.
Tracking Your Campaign
Tracking your advertising is important to ensure success of a campaign. By employing a tracking system of some sort, you will be able to determine which advertisements are the best. Obviously, the easiest way to do this would be to have several sales letters or advertisements and then track the purchases for each. The one with the most purchases is the best advertising campaign. This not only allows you to focus in on your strategies, but it also helps you to achive the best return on your investment.
Analyzing Who Your Visitors Are
There are two phases when it comes to measuring and advertisements performance. One way is to track which ad gets the best responses. The second way is to identify the visitors who actually come to your site and sign up for your newsletter. In your website, you will need to have a text box that allows people to sign up for your newsletter. It’s always best to have a separate page for each newsletter that you offer. You can then place tracking links on your website so that you can track the number of hits, visitors, and even location information of your website. Check out Google Analytics, as they offer an excellent free website traffic tracking tool.
You can set it up for each of your domains and review individualized reports for each of your websites. When you are analyzing this information, it’s best if you can place it into some sort of document that will allow you to analyze the information later. You can do this in an Excel spreadsheet, database or another system. Here is an example of some data that you should consider recording where possible:
• Advertisement
• Website Address
• Email Address
• Number of visitors per day/week/month
• Date of advertisement
• Cost of advertisement
• Tracking Tool
• Inquiries per ad
• Sales per ad
Find out “Where to Advertise Your Newsletter”
