When professional SEOs first come to a website that they plan to work with, they view it through a very different lens than if they were just idly surfing. They instinctively start viewing it from the perspective of a search engine. The following are the elements that my colleagues and I pay the most attention to. How Important Is a...
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Happy New Year 2012! The web has reached its third decade and it’s changing more rapidly than ever. I’m no Nostradamus but, unlike him, I’m prepared to make ten prophecies without resorting to ambiguous language or tenuous explanations. I do not claim to have mystical predictive powers but you’re welcome to gaze at my...
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Before I do any work on a website I try to get an idea of where it fits into the grand scheme of things on the World Wide Web. The easiest way to do this is to run searches for some of the competitive terms in the website’s niche. If you imagine the Internet as one giant city, you can picture domains as buildings. The first step I...
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In this issue, we shall talk about Analyzing how a website fits in its “web neighborhood” Viewing websites like an SEO Assessing good site architecture and webpages from an SEO perspective Assessing website content like an SEO When people surf the Internet, they generally view each domain as its own island of information. This...
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In the previous section, we discussed how popular pages (as judged by links) rank higher. By this logic, you might expect that the Internet’s most popular pages would rank for everything. To a certain extent they do (thinkWikipedia!), but the reason they don’t dominate the rankings for every search result page is that search...
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You certainly know by now that the term “viral marketing” is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of “word-of-mouth.” Viral marketing, the concept of making each...
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