When professional SEOs first come to a website that they plan to work with, they view it through a very different lens than if they were just idly surfing. They instinctively start viewing it from the perspective of a search engine. The following are the elements that my colleagues and I pay the most attention to. How Important Is a...
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Before I do any work on a website I try to get an idea of where it fits into the grand scheme of things on the World Wide Web. The easiest way to do this is to run searches for some of the competitive terms in the website’s niche. If you imagine the Internet as one giant city, you can picture domains as buildings. The first step I...
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In this issue, we shall talk about Analyzing how a website fits in its “web neighborhood” Viewing websites like an SEO Assessing good site architecture and webpages from an SEO perspective Assessing website content like an SEO When people surf the Internet, they generally view each domain as its own island of information. This...
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In the previous section, we discussed how popular pages (as judged by links) rank higher. By this logic, you might expect that the Internet’s most popular pages would rank for everything. To a certain extent they do (thinkWikipedia!), but the reason they don’t dominate the rankings for every search result page is that search...
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In this issue, we are going to learn How search engines see websites. Subsequently, we’ll take a look at popularity in SEO….. Considering the role of relevancy in SEO At Google, search engineers talk about “80-20” problems. They are describing situations where the last 20 percent of the problem is 80percent of the...
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Having any type of online business will sure benefit from a few SEO techniques. However, everyone received advices from many experts out there on how to do it. All this ‘expert’ advice can make the simple task of optimizing your site incredibly confusing. Here are some straightforward answers to the basic SEO questions. 1. What...
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