How to Build your Email List
Get More Subscriber for your Email Newsletter
Building your customer base is the first thing you need to focus on because you need somebody to send your newsletters to! There are several places where you can begin advertising your website to get people to go there and sign up for your ezine.
Forums, Discussion Boards, and Social Networking Sites
There are tons of directories, forums, etc. that will allow you to advertise your ezine by creating a listing through them. You need to provide a short description along with your ezine. This is the most important part of listing your ezine, because you need to be descriptive in what your subscription offers. You need to have at least three to four different descriptions that you use that will cater to different audiences. You also want an eye catching heading.
At the same time, you need to write in such a manner that addresses the reader. You do not want to simply describe your ezine or business, but you want to explain how you are helpful. You must address the needs of your potential customers. Once you have your descriptions ready to go, you will want to begin listing your ezine everywhere that you can. You will want to list it on forums, discussion boards, websites and other social sites. You also want to list it in areas that will attract your target audience, so be choosy about where you list to ensure you get the best subscribers you can get.
You also want to aim your ezine listings in places where your competitor lists. You will want you subscription offer to be more attractive to theirs. Do some research to find your competition and then counteract whatever they do. You may even want to begin receiving their newsletter so that you can use it against them. Be sure to list your ezine everywhere that your competitor is listed.
Cross-Marketing
This is a very effective way to begin building your subscription base. You will want to form alliances with your competitors and ensure that you both benefit. You can cross-market in many ways including:
- Endorsements
- Exchanging content
- Exchanging advertisements
- Exchanging products
One way to form an alliance is to endorse your competitor if they will endorse you as well. However, it is important that you endorse a good ezine that is worth it. Don’t just do this to build a relationship, but ensure that it will be profitable in the long run.
You can also swap advertising space. Publish your competitor’s ad if they are willing to publish yours. This should be done free of charge for each other.
Swapping content is good as well. Offer to publish one of their articles if they will publish one of yours. These types of exchanges can be very useful and you are able to provide unique content to your readers that they might have not seen otherwise. You can also use this content to help build your credibility. Make sure that you include a signature or resource box at the end of the article.
Word of Mouth Advertising
It doesn’t matter what business you’re in, word of mouth advertising is great and effective. The best part of it is that it’s free. Word of mouth advertising is able to create a marketing buzz like no other. This is especially true on the Internet because people are able to send things to each other with a couple clicks of the mouse. They can forward your ezine to friends and family and before you know it, a whole family may be subscribing to your ezine, along with all of their friends!
Tell-A-Friend promotions are great and you can also use Tell-A-Friend scripts on your website that will encourage people to send the site to their friends and family. On your Thank You Pages, it’s always a good idea to include a Tell-A-Friend script.
