How to get more people to read your Email Newsletter
Get Your Email Read!
1. Publish your headline from your prospect’s point of view, not your own.
It’s amazing how many businesses forget to view their products and services from the perspective of their clients. The sooner your prospects recognize themselves and their own wants and needs in the words you use in your headline, the more they will buy from you.
2. Use the words “You,” “New” and/or “How to” in your headline.
These are proven words that attract attention. Hook them up to a benefit your prospect wants, and your response will skyrocket!
3. Make your opening sentence continue what you were talking about in the headline.
If in your headline you promised your prospect a new way to make money, say something in your opening sentence to get them even more excited about making money. If your headline promised relief from a problem, use your opening sentence to intensify their awareness of their problem.
4. Tell your whole story, in miniature, by the time the first paragraph is over.
People have a very short attention span these days. If you can telescope your entire sales story down to a sound-bite-in-writing — think of how they do this on the TV news, where they give you the key points of a story and then say “film at 11″ — far more people will read your copy, and your sales will increase dramatically. Then use the rest of your copy to retell your story, in more detail.
5. Use specific, powerful (and most important of all, true) testimonials.
No matter how honest or persuasive you are, people usually won’t believe you in your copy when they first read it. They need to get to know you and trust you… and that can take a while. Unfortunately, you don’t have a while — you have to sell them right now. But, they will be much more likely to believe other people when those people are singing your praises. It’s just human nature. So get testimonials that give you high credibility.
6. Use detailed, convincing case studies.
No matter what you’re selling, people always have the following question in the back of their minds: “How will this work for someone like me?” A detailed, in-depth case study of someone using your product or service will answer that question — and when you include a case study like that, far more people will buy from you.
7. Use a powerful guarantee and highlight it.
You can’t sell on the Web or through mail-order without using a guarantee. So as long as you’ve to use one anyway, use a strong one and highlight it to the max! Your increased sales will far outnumber any additional returns you might have, and you’ll come out way ahead.
8. Edit your copy ruthlessly.
If a word doesn’t keep the reader reading by making what you’re writing more interesting, or making what you’re selling more appealing, cut it out. Copywriting is the art of doing more with fewer words.
9. Give one or more free bonuses so it is easier to say “yes” than to say “no.”
Every expert direct marketer does the same thing. From free calculators with magazine subscriptions to a free American Express Platinum Card with a new Lexus, bonuses consistently improve response and end up making you more money when you use them.
