Hold an interactive poll on your web site. Ask visitors a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results the next day or week on your web site.
Hold an ongoing prize drawing on your web site. The prizes should be something of interest or value to your subscribers. Most people who enter will continually revisit your web site to get the results.
Give your visitors content they can’t read anywhere else. I’m not saying all your content has to be 100% original, but a portion of your web site should have original information. People will usually read information they haven’t read before.
Give your visitors a quiz or a series of trivia questions. Post the correct answers weekly on your web site. The people who participate will want to come back to your site to see if they were right.
Supply news stories related to your web site topic. People want current and up-to-date news. If you can be their first source, they will become repeat visitors to your web site.
Give your visitors a little humor now and then. Don’t be so serious; tell them a joke. If they associate your web site with being happy they will visit again and again.
People love to get free stuff. List free stuff on your web site. It could be software, services, sample products, e-books etc. The freebies should be related to your web site topic. Keep the freebies coming and your visitors will return regulary.
Tell your subscribers about Web sites related to your web site topic. The web sites should be interesting and helpful. Become your readers web site directory and they will come back.