A lot of people undermine the power of Facebook as a marketing tool and relate to it as nothing but a time wasting exercise. It might be true of people who use it for tracing high school classmates or for playing brainless video games. But what about authors who use it to host virtual release parties?
What about the non-governmental organizations that are raising massive donations for charitable causes using the same medium? It just goes on to affirm the old dictum– it is what you make of it.
The facebook is increasingly being hailed all around the world as an innovative and effective avenue for business marketing. So don’t let your business lag behind due to some irrational and baseless fears regarding the efficacy of the internet.