If you have not already started using YouTube as one of your primary marketing devices then you are lagging behind in the path of the new marketing revolution that has taken over the online business community.
Marketing your product through videos made by you on YouTube is one of the most effective ways of advertising your product to potential customers. More and more people nowadays are becoming Internet-friendly and have access to a computer. Therefore, surfing the World Wide Web is no longer a niche enjoyed by the young and the wild. More and more businessmen are taking to uploading relevant videos about their products and business to reach out to a wider consumer base.
If you own a travel agency then make videos of your last family vacation, make it visually creative with the help of the usual software programs available and post them on YouTube for everyone to see what they will gain if they come to your agency for their travel plans.
If you are promoting working individuals from home you should post the video of your son’s first steps that you were witness to, and had taken a video of. This is proof enough of the fact that more and more people will be able to experience such intimate personal moments with their loved ones if they work from home.
Before starting your YouTube promotion post an introductory video. This should contain convincing and relevant matter about why you decided to use YouTube as one of your main advertisement mediums. This should be good enough to convince more people to use YouTube as their marketing medium.
The best part about using YouTube to post videos containing campaign matter about your product or business is that you can accomplish all this at no cost at all. You can shoot your own video at your own convenience. You can edit and post it with the help of your own handy cam, PC and Internet connection without shedding a single penny for the entire process. And in return for all this you get to widen your marketing base by reaching out to all those who check out videos on YouTube.
These videos generate more traffic to the original product website when people click on them. In this way, your website will also become more popular. You can upload more than one video on YouTube and check out which one is generating more traffic among web browsers. Depending on this analysis you can post more videos or take off the ones that are not as popular as others.
The Basics of Using YouTube:
People use YouTube to advertise their product like they would use any other marketing medium to do the same. Therefore, the basics of trade remain the same in this case even if the concept is more dynamic and advantageous. While posting videos of your product or business you must keep in mind certain things in order to grab the right attention from browsers.
Make sure that you video is relevant to your product. Do not include useless information to add fluff to the content. Keep it simple and matter of fact. Include real life analogies to the use of your product if possible. This makes the whole appearance real and more convincing.
Do not go by the rules of advertisement that you had learned back in the schools.
Most web browsers treat YouTube as a source of information; something like Wikipedia. Therefore, if your video is about models flashing smiles at the camera complete with cheesy lines, then this advertisement is no better than the ones on TV. The whole point of using YouTube as a medium of marketing is to make it different. And this difference comes out of keeping it real.
Make sure that the sound recording quality is a good one. No one likes muffled audio while watching a video. And if this is about advertising for your business, then bad sound quality can be a killer.
Whoever is starring in this video- be it you or someone else of your choice should be convincing in his or her appearance. This is not about looking your best. This is about making others believe in the best. Therefore, designer clothes do not matter as much as having a witty script, a comfortable smile and an excitable look. These social qualities attract more viewers than you know of.
Take care of the lighting of the video. Most of the time amateurs shooting the videos do not understand the significance of good lighting. A dark setting can make the viewer lose interest very easily. Therefore, to at least make your video good enough for someone to sit through you have to make sure that there is adequate light on the sets.
Talk about your business or your product clearly. Although this is about informing potential consumers about the product, there is no point in talking in riddles to them. Therefore, be articulate and sure about what you are conveying to the viewer.
It is okay to have a less than perfect video for YouTube. The process improves with practice. And after a few video shoots you will realize that your later videos are of much better quality than the initial ones. Therefore, don’t worry about anyone judging your advertisement content based on your video shooting skills.